Privacy Policy

SkinWise, PLLC d/b/a SkinWise Dermatology 

Last Updated: September 2, 2026

This Privacy Policy explains how SkinWise, PLLC d/b/a SkinWise Dermatology (“Practice”, “we”, “us”, or “our”) collects, uses, and shares information when you visit or interact with the website located at https://skinwisedermatology.com (the “Site”). Please read it together with our Terms of Service and our Notice of Privacy Practices.

Important: This Privacy Policy applies to information collected through the Site. It does not govern protected health information created or maintained in connection with your care. The use and disclosure of protected health information is governed separately by our Notice of Privacy Practices under the Health Insurance Portability and Accountability Act (HIPAA) and applicable state law. If there is any conflict between this Policy and the Notice of Privacy Practices with respect to protected health information, the Notice of Privacy Practices controls.

1. Information We Collect

Information you provide to us.  When you use the Site, you may provide information directly, such as when you email us or subscribe to communications. This may include:

• Contact details, such as your name, email address, phone number, and mailing address; and

• Information you include in a message, such as the reason for your inquiry.

Information collected automatically. When you visit the Site, certain information may be collected automatically through cookies and similar technologies, including:

• Your IP address, browser type, device type, and operating system;
• Pages you view, links you click, and the dates and times of your visits; and
• Referring website or source, and general location inferred from your IP address.

Please do not send protected health information through the Site. Nonetheless, any protected health information you do submit through the Site will be treated as protected health information and handled in accordance with our Notice of Privacy Practices and applicable law. We do not obtain personal information about you from third party sources or brokers.

2. How We Use Information

We use the information described above to:

• Respond to your inquiries and appointment requests and provide the Site and its features;
• Operate, maintain, secure, and improve the Site and understand how it is used;
• Communicate with you about the practice, including administrative, and, where permitted, marketing messages; and
• Comply with applicable law and protect the rights, safety, and property of the Practice, our patients, and others.

3. Cookies and Tracking Technologies

The Site may use cookies, pixels, and similar technologies to operate the Site, remember your preferences, and analyze traffic (for example, through a third-party website analytics provider). You can usually control cookies through your browser settings; disabling some cookies may affect how the Site functions. 

4. How We Share Information

We do not sell your personal information. We may share information collected through the Site as follows:

• Service providers and vendors that perform services for us in connection with the Site, such as website hosting and maintenance, analytics, and communications;
• Legal and safety purposes, such as to comply with a legal obligation, respond to lawful requests, or protect the rights, safety, and property of the Practice and others; and
• Business transfers, in connection with a merger, acquisition, or sale of assets, subject to applicable law.

5. Third-Party Websites

The Site may link to third-party websites or services, including payment processors, that we do not control. This Policy does not apply to those third parties, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party site you visit.

6. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect information collected through the Site. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

7. Data Retention

We retain information collected through the Site only as long as necessary to fulfill the purposes described in this Policy, unless a longer period is required or permitted by law. 

8. Children’s Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through the Site. If you believe a child has provided us information through the Site, please contact us using the details below so we can take appropriate action.

9. Your Choices and Rights

You have choices about how your information is used, including:

• Marketing communications: you may opt out of marketing emails by following the unsubscribe instructions in those messages;
• Cookies: you may control cookies through your browser settings; and
• Access and requests: to ask about the information we hold about you, contact us using the details below.

10. Relationship to Our Notice of Privacy Practices

This Policy addresses information collected through the Site only. Protected health information related to the care you receive from the Practice is governed by our Notice of Privacy Practices, which describes your rights and our obligations under HIPAA and applicable state law. A copy of our Notice of Privacy Practices is available at https://skinwisedermatology.com/notice-of-privacy-practices or upon request.

11. Changes to This Policy

We may update this Policy from time to time. When we do, we will revise the “Last Updated” date above. Your continued use of the Site after we post changes indicates your acceptance of the updated Policy.

12. Contact Us

If you have questions about this Policy or our privacy practices, please contact us at:

SkinWise, PLLC d/b/a SkinWise Dermatology
1627 Old Gray Station Road #30
Johnson City, Tennessee 37615
(423) 528-8833
info@skinwisedermatology.com